vMocion engaged Symphony early in 2016 to develop a go-to-market strategy for its proprietary technology that enables a person to feel a sense of motion in a virtual reality environment. Given that the company only had a landing page built at the time, Symphony first led a design team in the creation of a compelling logo and website that would go live in conjunction with the launch. We also collaborated with the team at Mayo Clinic, who originally developed vMocion’s technology, to create two short videos that explained the technology and showed how it works. Next, Symphony developed a media strategy that leveraged the credibility of vMocion’s technology and its team of scientists, and targeted highly influential publications for the launch of the company. In addition to highlighting the technology’s ability to create a sense of motion in VR, we also focused heavily on its ability to actually cure VR sickness which had been widely reported as a huge barrier for the VR industry in gaining widespread adoption. By identifying and addressing a major pain point for the industry, Symphony was able to successfully open the door to telling the larger vMocion story. During the week of vMocion’s official launch, Symphony garnered high-profile coverage in Fast Company, Forbes, PC Magazine, TechCrunch, Engadget, The Next Web, MIT Technology Review and more than 20 other influential media outlets. Within a few days of the initial launch, vMocion received dozens of inquiries about licensing its technology from some of the biggest tech companies in the world.

Fast Company – Mayo Clinic Technology Said To Alleviate Nausea From VR
Forbes – Mayo Clinic May Have Just Solved One Of Virtual Reality's Biggest Problems
TechCrunch – vMocion looks to end motion sickness in virtual reality by tricking your brain
Engadget – Mental pushups: Can a new app train your mind like the gym trains your body?
PC Magazine – Have VR Motion Sickness? There May Soon Be a Cure
TheNextWeb – Want to get rid of VR sickness? A zap to the head may help
Press Release – Market Wired \ Resonate


Canary Health

When Canary Health engaged Symphony PR in January 2016, it had developed a leading digital health self-management program, but the company suffered from low awareness and a fractured message to the industry. As a first step, Symphony conducted a communications audit and market analysis to inform its recommendations for a re-positioning of the company, which included emphasizing Canary Health’s solutions for multiple chronic conditions, as well as its exclusive relationship with the Stanford University Patient Research Center. Building on Canary Health’s CDC-recognized Diabetes Prevention Program (DPP), Symphony elevated these two key differentiators and created a comprehensive new messaging platform for communicating Canary Health’s unique value proposition. Through a series of strategic press announcements, an industry analyst tour, an overhaul of the website, and other influencer marketing tactics which utilized this new messaging platform, Canary Health quickly became recognized as a leader in digital health self-management. As a result, Canary Health doubled its share of voice in the digital health category and increased its media coverage volume by 900% in 2016. The company’s executives also were frequently sought out by major news outlets for commentary on developments in the digital health industry, demonstrating a much stronger thought leadership position for Canary Health over the previous year.

Kaiser Health News – With Chronic Illness, You Are Your Own Best Friend
Workforce Magazine – Educators Get Schooled in Diabetes and Digital Health
American Journal of Managed Care – Study of Diabetes Self-Management Program
Health IT Analytics – Digital Chronic Disease Management Boosts Diabetes Self-Care
Becker’s Hospital Review – Medtronic Inks Deal with Canary Health, Enters Pre-Diabetes Market
Los Angeles Business Journal – Canary Health Buys Mental Health Program bLife
MedCity News – Canary Health CEO Details Strategic Acquisition of bLife for Stress Management


The Moment

When thisMoment engaged Symphony in late 2008, the company was gearing up for the debut of its consumer “moment-sharing” site. After developing a strong positioning that carefully differentiated the site away from other photo-sharing an social networking sites Symphony generated several national news stories for thisMoment's launch including The Wall Street Journal, USA Today, Reuters, CNET and the Christian Science Monitor. In 2010, Symphony also garnered strategic placements for thisMoment's new SaaS offering, the Distributed Engagement Channel (DEC), in influential trade publications such as Advertising Age, Brandweek and the Hollywood Reporter. Following these stories, thisMoment saw its incoming new business pipeline grow tremendously, resulting in more than $1 million in revenue for the company in a few short months.

Advertising Age – How Lionsgate Plans to Take on
Wall Street Journal – Creating “Moments” of Your Life
Christian Science Monitor – ThisMoment captures personal scenes with a social sheen
Adweek – Vince Broady Launches thisMoment
CNET – ThisMoment: Family Album 2.0?
thisMoment Launch Release (PDF)
thisMoment/Lionsgate Partnership Press Release (PDF)
thisMoment Video Overview


DogTime Media

DogTime Media, the largest vertical media community focused exclusively on pet enthusiasts, hired Symphony to build grassroots awareness for its Facebook applications, Save-A-Dog and Save-A-Cat, which allow people to “virtually foster”... homeless pets and raise money for shelters across the country. After learning that several users had actually adopted their virtual fosters in real life, Symphony decided to highlight these heartwarming stories in local media outlets to draw attention to and increase downloads of the apps. Feature stories appeared in several states from California to Michigan to Massachusetts, generating buzz and a significant increase in users. The popularity of the apps also attracted high-profile sponsors such as Clorox and Hill's Science Diet, which resulted in even more donations to animal shelters and rescue groups in the U.S.

Asbury Park Press – Online adoption applications offer real world results (PDF)
KSN-TV (NBC) – Rescue giving second chances to huge dog breeds
Lebanon Express – Facebook application helps woman adopt dog


bLife

 

Los Angeles Business Journal – Software Firms Sees Brain as Smart Move
Los Angeles Business Journal – Startup Releases Software to Exercise Your Mind
Yahoo! News – Mental pushups: Can a new app train your mind like the gym trains your body?
TechHive – Brain Fitness Apps


Fitness Glo

 

Harper’s Bazaar – 7 Online Workouts to Try
Los Angeles Times – Let the Gym Come to You With These Fitness Sites
TIME – 6 Great Sites and Apps for Taking Fitness Classes at Home
Lifehacker – Ask An Expert: All About Fitness Training


Yummy.com

 

Supermarket News – Same-Day Delivery Startups Prepare for AmazonFresh
Shelby Report – Yummy.com Expands Same-Day Online Delivery as it Looks to Go National
FOX Business – Will AmazonFresh Kill Online Grocery Startups?
CNBC – Yummy.com Takes on AmazonFresh
The Shelby Report – Yummy.com’s On Demand Delivery Aims to Mirror Consumers Life Offline