My professional and academic experience with market research gave me the opportunity to contribute to a recent Inc. Magazine article, entitled, '9 Ways to Up Your PR Game.' The piece focuses on tips that both new seasoned PR pros can follow to improve their skills. Thanks again to Rebekah Iliff for including my thoughts!

It’s hard to believe that 5 years ago this week I filed the official incorporation paperwork for Symphony PR & Marketing, Inc. It’s been an amazing ride so far, and I’ve had the pleasure of working with some truly awesome clients over the past 5 years. Starting my own company to focus on the startup community, after working on the agency side for 12 years, was the best career decision I’ve ever made. Not only do I get to work with hungry, passionate entrepreneurs who are building interesting things, I get to create true partnerships with my clients. I love what I do, and I get to do more of it with people who are equally as passionate about what they do. I feel blessed every day to have this opportunity and would encourage any other PR folks to follow their own entrepreneurial spirit when it beckons!

I’m excited to moderate a third PR for Startups panel at Silicon Beach Fest on June 21 from 12:00-1:30 p.m. at ROC in Santa Monica. Hope to see you there!

I always enjoy moderating panel discussions with smart, passionate PR and digital marketing folks, and this BusinessWire panel was no different.

I love the creative process and brainstorming solutions to everyday problems, so when Lean Startup Machine asked me to serve as a mentor for their 3-day workshop here in Santa Monica, I couldn’t resist. When they say “learn more in 3 days than most do in 6 months” they aren’t kidding! Thanks to Edlin and Trevor for including me in such a worthwhile event.

My recent guest blog post for Mingly focuses on how the strategies I’ve developed for reaching out to reporters can be relevant to variety of sales-related situations...more

The following article provides helpful advice for crafting a differentiated position for your company in the market.

One of the most important foundations you can build for your company is a strong, differentiated positioning. Similar to the famous expression, “you only get one chance to make a first impression,” you only get one chance to tell your company’s story for the first time. And if you don’t define your story from day one, someone else will do it for you, whether it be the press or an aggressive competitor looking to steal market share...more

If we ran a PR agency, we'd want Emily Scherberth on our team leading the way. As the chief connections officer of Symphony PR & Marketing, a firm she founded in 2008, she brings more than 15 years of experience developing marketing strategy, branding initiatives, product launches and media relations campaigns for digital media, technology, automotive, CPG, travel/hospitality and sports companies to her business....more

I recently had the honor of sharing my thoughts with IdeaMensch.com, a community of people who are passionate about ideas. IdeaMensch was founded by digital advertising strategist, Mario Schulzke, and features interesting interviews with leaders from a variety of different industries (including my favorite author, Daniel Pink). I definitely recommend checking the site out – it inspires me on a daily basis. Here’s the link to the article...more

Earlier this year, I had the pleasure of presenting to dozens of startups at CoLoft, a co-working community here in Santa Monica. Below is the presentation I gave, which provides some helpful points on how startups can use PR to meet their goals...more